Cupcake Confidential: Cupcake Ice Cream coming soon!

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by Brian McTavish It’s good to be the Cupcake King. That marvelous moniker is an informal one for Jeff Martin, yet also undoubtedly heartfelt by the 35-year-old founder of the increasingly successful Smallcakes franchise business. Five years ago, Martin’s cupcakes were born in the kitchen of his Kansas City area home. Today, he licenses close… Read more »

Smallcakes Ends Successful Year with Announcements of Expansion and CEO Appointment

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When Jeff Martin and his wife, Brandy, founded Smallcakes: A Cupcakery in Kansas City in 2009, little did they imagine that their family-owned cupcake shop would grow to a budding international network of franchises. Specializing in rich, decadent cupcakes baked fresh daily, Smallcakes has become a popular household name for being the friendly neighborhood cupcakery… Read more »