Smallcakes Cupcake Franchise

Smallcakes, America’s favorite neighborhood cupcakery, is expanding around the globe through franchising.   Response has been phenomenal!  Currently, there are Smallcakes franchises in 17 states and we have locations internationally.  In addition, the franchise is expanding to include ice cream.  Thousands of Smallcakes cupcakes sell weekly at each franchise location.

Smallcakes became well-known and in hot demand across the nation after owner Jeff Martin made appearances on the Food Network’s “Cupcake Wars” and the daytime talk show “The View.”

Since then, celebrities have served Smallcakes at their events and weddings. USA TODAY listed Smallcakes as one of the Top Ten Cupcake Places to try in the country.

Join one of the nation’s fastest growing franchises in one of the fastest growing industries!  Open a franchise in your city!  Explore the benefits of opening a Smallcakes franchise:

  • Marketing tool kit in place to launch and build your business
  • Active social media presence and engagement
  • Full portfolio of branded materials available
  • Low Start-up Capital Required
  • Small Retail Footprint
  • Low Occupancy Costs
  • Low Labor Costs
  • High Margins
  • World Class Support
  • Hands-on training at the Original Location

Jeff Martin founded the first Smallcakes in July 2009 in Overland Park, KS, offering 18 different made-from-scratch flavors daily as well as special-edition seasonal flavors. Smallcakes believes in its slogan of “Maybe a Cupcake Will Help?” and regularly rewards customers for their cupcake loyalty. Giving back to the community is a core value that is important to the Smallcakes brand. Smallcakes supports charitable partners and often proves fresh Smallcakes to events and causes.

Interested in opening a Smallcakes franchise? We’d love to hear from you! Please contact our Director of US Franchise Development at


Smallcakes Mission Farms FranchiseSmallcakes Franchise - Mission Farms locationSmallcakes Mission Farms

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