Smallcakes opens new concept (from KC Business Journal)

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Smallcakes A Cupcakery is launching a new concept store, and Overland Park will be the first location nationwide. Called Smallcakes Creamery & Novelties, the store will feature 15 flavors of ice cream daily, a variety of novelty candy and bakery items. The ice cream flavors are a nod to Smallcakes’ famous cupcake recipes, and patrons will find flavors such as Red Velvet, Maple Bacon and Birthday Cake.

Smallcakes Creamery & Novelties, 6936 W. 135th St., will host its grand opening from noon to 4 p.m. Sept. 27. Smallcakes: A Cupcakery was founded in Overland Park in 2008 and now has more than 90 locations nationwide and overseas.

http://www.bizjournals.com/kansascity/news/2014/09/18/retail-roundup-academy-sports-adds-third-store.html

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Outrageously popular US based cupcake brand expands its delicious offerings

SmallCakes-Cupcakery-Announces-Exciting-New-Creamery-and-Novelties-ConceptSmallCakes Cupcakery Announces Exciting New Creamery and Novelties Concept. Kansas City, MO (RestaurantNews.com) SmallCakes Cupcakery (Kansas City) officially announced the rollout of its first new concept store called SmallCakes Creamery & Novelties. The announcement was made by SmallCakes CEO Jeff Martin who said, “We are very excited to announce the opening of our first new concept store! SmallCakes already makes the best cupcakes and now we are making the most amazing ice cream flavors ever!”

The international cupcake brand drew inspiration from their award winning cupcake recipes. New flavors like Red Velvet, 24 Karat and Creamy Chocoholic will delight ice cream fans with their new dimensions of deliciousness. “We also have Butter Pecan, Salted Caramel Crunch and Orange Creamsicle which have all received phenomenal feedback from product testers and existing customers of our world famous cupcakes!”

The SmallCakes Creamery and Novelties store is decorated in vibrant colors with candy
coated accents. Inside the store, visitors will be able to choose from fifteen daily flavors of ice cream, hand-made popsicles and dipped chocolate bars.

“Our goal was to create a really fun environment for the whole family. A place like no other with flavors that you might find in the Willy Wonka factory,” said Martin.

Visitors will also be able to choose from a variety of handmade bakery items including amazing cookie sandwiches, Rice Krispy treats, peanut butter pretzels and the infamous Cake in a Jar which SmallCakes ships nationwide and can be ordered directly from its website.

About SmallCakes: A Cupcakery

Founded in 2008 by CEO Jeff Martin, SmallCakes, has over 90 locations in the US and abroad and specializes in gourmet cupcakes baked fresh daily. The Company has received accolades from a wide range of national media. Founder Jeff Martin has been featured on the morning television show The View and has appeared on the Food Network’s popular series, Cupcake Wars. USA TODAY listed SmallCakes as one of the Top Ten Cupcake Places to try in the country. For more information visit SmallCakes online at www.smallcakescupcakery.com

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SmallCakes Cupcakery going global

smallcakes dubaisource: FastCasual.com

SmallCakes Cupcakery has announced that its first International franchise location will open in the Aswaaq Mall in Dubai, under the leadership of new franchisee Saud Alnuaimi.

The Aswaaq Mall is the first franchise location in Dubai with two more scheduled to open soon.

“SmallCakes wants to become the neighborhood cupcakery for all the cities in the UAE,” Founder Jeff Martin said in a news release.

SmallCakes has more than 75 locations in the U.S. and specializes in gourmet cupcakes baked fresh daily.

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Smallcakes Cupcakery is rocking Ocala, FL

oscalaBy Rick Allen

The adage “whenever a cupcake bakery closes, another opens on the other side of town” couldn’t be more apt. Facts Smallcakes: A Cupcakery is opening in Ocala, FL.

Where: 4701 SW College Road
Hours: 10 a.m.-8 p.m. Monday-Saturday; noon-6 p.m. Sunday
Info: 484-1127
It happened right here, this very month.

Renowned for its crazy creative cupcakes, the Blakely House a block off Silver Springs Boulevard just east of downtown closed its doors with little warning earlier in April.

And about the same time, nearly six miles to the southwest, Smallcakes: A Cupcakery opened its doors in the plaza anchored by the Bonefish Grill on State Road 200.

“It surprised us,” said Smallcakes owner Rasha Elmallah, who said she decided to go into cupcaking as a way to get out of a daily drive to Gainesville.

“I was working at the University of Florida and on maternity leave,” she said. “I decided I didn’t want to commute anymore, to leave my baby.”

In reconnecting with a college friend, Nadia Saqr, through Facebook, she discovered Saqr owned a Smallcakes franchise in Houston.

It didn’t take Elmallah long to contact the chain and sign on as owner of Smallcakes’ southernmost outlet in Florida.

“In about two days, my life changed completely,” Elmallah said.

And here she was, an IT project manager specializing in software installation now with a soft, new baby and making sweet treats to soften the soul of the grouchiest grump.

“Cupcakes make people happy,” she said.

“And people don’t grumble about this,” she added — especially her, even though she’s probably putting in more hours now than before.

Smallcakes is the creation of baker Jeff Martin, who competed three times on the Food Network’s “Cupcake Wars.”

It’s named for Martin’s daughter, Elmallah said — well, her nickname, that is; after all, I don’t know many parents who could get away naming their daughter “Smallcakes.”

In the past several years, the chain has been growing; there are at least 60 locations around the U.S. and three overseas.

Just two days after opening, Smallcakes participated in the most recent Taste of Ocala — and captured the award for Best Dessert.

“I’d already left when they announced it,” Elmallah said. “I was in my car on 200 coming back to the shop.”

Every morning, Elmallah said, her quiet, pastel-decorated shop is cupcake central, where she and her staff crank out a dozen standing flavors and between two and four rotating specialty varieties.

On most days, they produce some 700 cupcakes — and can whip up more as needed.

The bulk of the business is carry-out. They have boxes to handle one, two, four, six and 12 cupcakes.

Eventually, gluten-free cupcakes will be available several days of the week, she added, although they can’t be certified gluten free because they’re made in the same kitchen, she conceded in a recent post on Facebook.

And don’t worry about getting yesterday’s cakes; at the end of the day, everything not sold is donated to one of several local organizations, she added.

Courtney Allen and Julie Todaro sat at the lone table in the shop the other day finishing cupcakes they’d purchased earlier.

“A friend brought some in and shared,” Allen said; Todaro said she read about the shop on Facebook. They decided, “let’s go get cupcakes.”

“It’s delicious,” Allen said.

“Mine’s gone,” Todaro added.

Next door, at Hoggtowne Music, Richard Simmons said one of his fellow workers gets “a cupcake every day.” But not him.

“I’m not a sweets person,” he declared. “But when they start serving coffee, I’ll go broke.”

Guess what, Richard; your neighbor this week started espresso and other designer coffee drinks.

While there’s already a steady flow of patrons in and out the door, Ocala’s Smallcakes’ official grand opening isn’t until May 17, when Martin will be down as well as her friend, Saqr — who just happens to now be the CEO of the company.

A specialty that day will be frosting shots, which are exactly as they sound: a shot glass filled with frosting.

In a pair of overstuffed chairs at the front of the shop, Samantha Armas and Marcella Hughes were enjoying a “girls’ night out.”

“There are a lot of frozen yogurt and ice cream places,” Hughes said. “This is different; it’s still sweet and fills that craving, but it’s not ice cream!”

Each of them held a box containing two more cupcakes; just how much of a “girls’ night out” was this going to be?

“We only ate one each,” Armas said.

Added her friend: “Yeah, we have husbands at home expecting these.”

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Smallcakes Cupcakery Plans Ribbon-Cutting in Naperville, IL on May 9

MargaritaSmallcakes is excited to open a new location in Naperville! There will be a ribbon-cutting on May 9 at 11:30 am. Customers can get samples, frosting shots and enter for a chance to win prizes at the new cupcake shop’s celebration.

Smallcakes is located at 115 E. Ogden Ave., Suite 119.

Cupcake varieties include Nutella-Wella, Pineapple Coconut, Orange Creamsicle, Strawberry Cheese Cake and Boston Cream Pie, among many others.

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Smallcakes launches new concept–Cupcake Ice Cream–in Overland Park, KS

April 2, 2014 – Overland Park, KS – Smallcakes: A Cupcakery, the wildly popular international cupcake brand, will launch a new concept in mid-May at Dear Creek Marketplace.

“I couldn’t be more excited about launching Smallcakes Creamery in Overland Park,” says Jeff Martin, founder of Smallcakes: A Cupcakery. “Being based in Kansas City with several locations around Kansas and Missouri, we thought it was the best place to open our new concept, especially with our loyal cupcake fans.

Everyone has an extremely vivid and pleasant memory of where they went as a child to get their favorite ice cream, candy, and other childhood novelties – whether it was the corner store or their Grandma’s house. Smallcakes Creamery is a nostalgic re-creation of that classic and bygone era.

Smallcakes Creamery will offer 15 daily flavors of their cupcake ice cream. We are taking our world famous cupcakes and turning them into rich, decadent ice cream. Some of our flavors will include Birthday Cake, Caramel Crunch, and Red Velvet. The new concept will also have fresh made cotton candy, ice cream sandwiches, candy, frozen bananas dipped in chocolate and rolled in rainbow sprinkles and other sweet novelties. The location will be open from10-9 Sunday-Thursday and 10-10 Friday-Saturday. Hours might vary in the summer.

Martin launched Smallcakes A Cupcakery in 2008 and the company has since grown to over 70 locations offering specialty cupcakes baked fresh daily. Martin and Smallcakes have received national acclaim with his three appearances on the Food Network’s Cupcake Wars, a feature on the morning television show The View, catering cupcakes to star-studded events such as the MTV Video Music Awards, and being listed as one of the Top Ten Cupcake Places to try in the country by USA Today.

The new concept will join our franchise system with franchise locations coming to Marietta GA, Nashville TN, and parts of Florida.

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Popular Smallcakes Cupcakery Comes to Ocala April 3rd

March 26, 2014 – Ocala, FL – There’s a new dessert in town – decadent,
gourmet cupcakes. Smallcakes: A Cupcakery, a wildly popular international
cupcake brand, is set to open a location in Ocala at 4701 S.W. College Road on
April 3rd.

Smallcakes was founded by Jeff Martin in Kansas City in 2009 and has grown to
over 60 locations offering specialty cupcakes baked fresh daily. Martin and
Smallcakes have received national acclaim with his three appearances on the
Food Network’s Cupcake Wars, a feature on the morning television show The
View, catering cupcakes to star-studded events such as the MTV Video Music
Awards, and being listed as one of the Top Ten Cupcake Places to try in the
country by USA Today.

“We’re thrilled to be growing in the Florida market and to be able to call Ocala
home to one of our shops,” says Martin. “We pride ourselves on delivering
delicious cupcakes made from scratch every morning right from the kitchen of
your neighborhood cupcakery.”

The cupcakery’s daily menu features 12 signature flavors – Birthday Cake,
Caramel Crunch, Chocolate Cream, Chocoholic, Cookies N Crème, Hot Fudge
Sundae, Lemon, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red Velvet,
and Vanilla-N-Chocolate – as well as a rotation of over 140 specialty flavors such
as Fat Elvis, Cannoli, Strawberries N’ Crème, Marble Cheesecake, Tiramisu,
Apple Stuffed French Toast, and Pumpkin.

The Ocala franchise is owned and operated by area local Rasha El Mallah.
Smallcakes Ocala will be open 7 days a week from 10 a.m. to 8 p.m. Monday
through Wednesday, 10 a.m. to 9 p.m. Thursday through Saturday, and 12 noon
to 6 p.m. Sunday. For more information visit Smallcakes online at
www.smallcakescupcakery.com and on Facebook.

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Popular Cupcake Brand Opens First Illinois Franchise

March 31, 2014 – Naperville, IL – Smallcakes: A Cupcakery, a wildly popular
international cupcake brand with over 60 locations across the U.S., is set to open
a location in Naperville at 115 E. Ogden Avenue in mid April. Naperville will be
the first franchise for the Chicago area and for the state of Illinois.
“Chicago has such a rich culture with excellent food and desserts, and we’re
excited to be a part of it with our decadent cupcakes,” says Jeff Martin, founder
of Smallcakes: A Cupcakery.

Martin launched Smallcakes in 2009 in Kansas City offering specialty cupcakes
baked fresh daily. The cupcakery is widely known for its unique flavors and
exceptionally moist desserts. Martin and Smallcakes have received national
recognition following three appearances on the Food Network’s Cupcake Wars,
a feature on the morning television show The View, catering cupcakes to starstudded
events such as the MTV Video Music Awards, and being listed as one of
the Top Ten Cupcake Places to try in the country by USA Today.

The cupcakery’s daily menu features 12 signature flavors – Birthday Cake,
Caramel Crunch, Chocolate Cream, Chocoholic, Cookies N Crème, Hot Fudge
Sundae, Lemon Drop, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red
Velvet, and Vanilla-N-Chocolate – as well as a rotation of over 140 specialty
flavors such as Fat Elvis, Cannoli, Maple Bacon, Strawberry Cheesecake,
Tiramisu, Kentucky Bourbon, and Pumpkin.

The Naperville franchise is owned and operated by area locals Robert and Jill
Watson.

Smallcakes Naperville will will be open 7 days a week from 10 a.m. to 8 p.m.
Monday through Saturday and 12 noon to 5 p.m. Sunday. For more information
visit Smallcakes online at www.smallcakescupcakery.com and on Facebook.

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Smallcakes A Cupcakery opens on 39th Street

By JOYCE SMITH, The Kansas City Star.

Smallcakes A Cupcakery is now open on 39th Street’s restaurant row.

Earlier this year, Kevin Combs, an area franchisee, was in final negotiations to open a Smallcakes kiosk on the first floor of the Holiday Inn Express & Suites at the University of Kansas Hospital and Medical Center on Rainbow Boulevard.

That deal fell through. But a new deal a few blocks away got him a storefront.

The shop softly opened Friday at 1710 W. 39th St., but Combs is still waiting for his new pink and brown awning.

“We love it. There has just been tons and tons of foot traffic,” Combs said. “We have locations in every suburb, but this is our first in Kansas City, Mo.”

The new Smallcakes shop will sell a variety of gourmet cupcakes.

Every day it will have 15 regular flavors including creamy lemon, caramel crunch, and peanut butter cup.

But it also will have five more special flavors that will rotate out of a list of 135, including pink champagne, root beer float, Lick My Butterfinger, chocolate malt, maple bacon, PB&J, and Fruity Pebbles.

Prices are $3.25 per cupcake or $36 per dozen.

The shop will be open 11 a.m. to 8 p.m. Monday through Saturday, and noon to 6 p.m. Sunday.

Combs is planning a grand opening in about two weeks.

Rock-N-Moroccan and Beignet had previously operated in the space.

Combs also will be shopping for a food truck this weekend with plans to start a Smallcakes truck in the next few weeks.

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Smallcakes Houston helps local Girl Scouts

By CRYSTAL SIMMONS
A local business owner is receiving national attention not only for her gourmet cupcakes, cookies and cakes but also her history of benefitting the community.
It all started in February 2013 when Nadia and Sam Saqr opened the first Smallcakes franchise in the Texas region.
“It was a hobby and passion of mine,” she said. “I always made cakes on the side when I had time for birthdays or weddings and then it spread and grew from there. When I decided to open a business, I thought why not do something you love and turn a hobby into a business.”
From the moment she opened, Saqr knew she wanted to be involved in the community.
“Last year when we opened it was around Girl Scout cookie season,” she said. “We bought cookies from about 12 different troops in the area to help support their business. The cupcakes were just a total hit.”
Since then, Saqr has further refined her formula for success, later becoming involved with more non-profits including Cy-Hope, Cy-Fair Relay for Life, Miss Cy-Fair Houston Pageant.
In less than six months, the cupcakery had gained recognition in the Houston market being voted Best Cupcake by the Channel 11 Great Day Houston Viewer Fave Poll, and Best Cupcake and Best Dessert in the Channel 11 Best in Houston Poll. The pinnacle of her success came in January when she was named the Smallcakes CEO for its U.S. franchises, which include 55 locations across 13 states.
Now, Saqr’s expanding her recipe for success to other locations as well as sticking close to her Cy-Fair roots.
“When we first opened we had 70 different recipes. No we’re up to 120, so we’re always looking for something new, whether it’s seasonal or just something that’s fun.”
With Girl Scout cookie season once again in full swing, Saqr released her famous Girl Scout inspired cupcakes last Saturday.
“As soon as cookie season started this year, customers started asking when they’d be back.”
“We try to buy enough to make sure we have enough to last half the year,” said Saqr. “Last year we sold out of our first batch within a month. Then I was able to order more. We were able to make it through four to five months.”
The menu features favorites from last year including Chocolate Coconut, Lemonade Cookie and Thin Mint Cupcakes as well as a brand new award-winning Shortbread cookie inspired cupcake.
“Thin Mints have always been a personal favorite of mine and my husband likes the Carmel Delights, so we always have the cookies around my house,” she said. “You have to think of things you like and then incorporate it into the cupcakes. It was just a perfect fit.”
Saqr developed her new raspberry shortbread cupcake especially for the Girl Scouts of San Jacinto Council’s Just Desserts event held Jan. 23, which invites all the top chefs of Houston to create Girl Scout cookie inspired desserts. Celebrity and Girl Scout judges were asked to choose the best out of eight desserts with Saqr taking two awards for her raspberry shortbread cupcake: Girl Scout Judges Favorites and People’s Choice award.
The Girl Scout themed cupcakes are featured on the Smallcakes Houston menu every Monday. The business is open Monday – Saturday, 10 a.m. – 8 p.m. and noon – 5 p.m. on Sunday. For more information, visit http://www.smallcakeshouston.com/.

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