September 6, 2016
By Linda A. Ditch
Special to The Capital-Journal
In 2008, Jeff Martin started his cupcake bakery, Smallcakes Cupcakery and Creamery, in Overland Park, Kan. The venture has expanded to 160 locations across the United States, including one in Topeka.
Last year, Martin shared his recipes in a cookbook, “Buttercream Dreams: Small Cakes, Big Scoops, and Sweet Treats,” which will be featured at the annual Kansas Book Festival, 9 a.m. to 4 p.m. Saturday at the Capitol.
“I was excited to get invited to the festival since we started the business in Kansas,” Martin said.
Martin worked as a chef for high-end restaurants in Atlanta. When he and his wife, Brandy, relocated to the Kansas City area, he knew he didn’t want that lifestyle anymore. The couple had visited gourmet cupcake bakeries in New York and Los Angeles but were never really happy with the flavor of the cupcakes. After testing a lot of recipes at home, Martin opened Smallcakes. He sold out of cupcakes on his first day.
Then the Food Network came calling. He was invited to participate in the show, Cupcake Wars, where he became known as the chef who made pumpkin cupcakes but forgot to add the pumpkin. That omission got him booted out after the first round, but he used it to his advantage by making T-shirts and putting up billboards that said, “I Forgot the Pumpkin.”
“I like to joke around,” Martin said. “It’s part of who I am. I thought, ‘Let’s make a big joke about it.’ ”
When Andrews McMeel Publishing asked Martin to write a cookbook, he wanted it to be one that was kid- and family-friendly. The book features recipes for his cupcakes, as well as ice cream and other treats, such as cookies, fudge and pie in a jar.
“I wanted the book to be simple and family- and kid-relatable,” Martin said. “I wanted the recipes to be something families can do together.”
At the festival, Martin plans to share a couple of stories from his cookbook. He will also have some mini-cupcakes.
“It’s just a given now that I will bring tasty treats to an appearance,” he said.
One of the most popular Smallcakes offerings is the Birthday Cupcake. This is the recipe from the cookbook. The only difference is this version calls for sprinkles to be added to the cake batter, which can easily be omitted if you want cupcakes like the ones from the bakery. Just put them on top.
“Kids love sprinkles. And so do grownups,” Martin noted with a chuckle.
Reprinted with permission from “Buttercream Dreams: Small Cakes, Big Scoops, and Sweet Treats” by Jeff Martin.
Makes 12 cupcakes
For the cupcakes:
1 2/3 cups all-purpose flour
1/2 teaspoon baking powder
1/4 teaspoon baking soda
1/2 teaspoon salt
1 cup granulated sugar
1/2 cup (1 stick) unsalted butter, melted
2 large egg whites
1/4 cup vanilla Greek yogurt
3/4 cup vanilla almond milk
2 teaspoons pure vanilla extract
1/8 cup sprinkles
For vanilla bean frosting:
1 cup (2 sticks) unsalted butter, at room temperature
4 cups confectioners’ sugar
1/4 cup heavy cream
1 teaspoon pure vanilla extract
1 tablespoon vanilla bean paste (or the seeds from 1 vanilla bean pod)
Sprinkles, for garnish
To make the cupcakes, preheat the oven to 350 degrees F. Line a 12-cup muffin tin with paper cupcake liners.
In a medium bowl, stir together the flour, baking powder, baking soda, and salt until combined. Set aside.
In a large bowl, whisk the granulated sugar into the melted butter; the mixture will be gritty. Stir in the egg whites, yogurt, almond milk, and vanilla extract until combined.
Slowly add the flour mixture to the sugar mixture, stirring until no lumps remain. Stir the sprinkles into the batter.
Fill each cupcake liner three-quarters full with batter. Bake for 23 to 25 minutes, until a toothpick inserted into the center of a cupcake comes out clean. Let cool completely on a wire rack before frosting.
To make the vanilla bean frosting, in a large bowl using a hand mixer, beat the butter on medium speed for about 3 minutes, until smooth and creamy. With the mixer running, add the confectioners’ sugar, cream, vanilla extract, and vanilla bean past. Raise the speed to high and beat for 3 minutes.
Transfer the frosting to a pastry bag fitted with a plain tip and pipe a swirl of frosting on top of each cupcake. Top with sprinkles. Store in an airtight container in the refrigerator for up to 3 days.
Wildly popular US based cupcakery partners with Saudi Arabia based Food Fields to expand into Middle East
Kansas City, MO (RestaurantNews.com) SmallCakes Cupcakery (Kansas City) and Food Fields (Saudi Arabia) have signed a joint agreement for the purpose of expanding the SmallCakes brand in the Middle East. The announcement was made in a joint statement by SmallCakes CEO Jeff Martin and Food Fields partner, Ahmed Nuwaysir.
“SmallCakes Cupcakery and Food Fields are proud to announce our partnership to bring the popular SmallCakes brand to Saudi Arabia,” Martin says. “Citizens of Saudi Arabia will soon be enjoying a wide variety of delicious cupcakes and cupcake infused ice cream. I am extremely excited about our brand continuing to grow in the Middle East and we have had tremendous success in Dubai and we hope to have the same succes in Saudi Arabia.”
SmallCakes has over 100 locations in the US and two locations in Dubai. SmallCakes specializes in gourmet cupcakes baked fresh daily and small batch cupcake infused ice cream. Cupcake flavors include Pink Vanilla, Chocolate Cream and the popular Red Velvet. The company has received accolades from a wide range of national media. Founder Jeff Martin has been featured on the morning television show The View and has appeared on the Food Network’s popular series, Cupcake Wars. USA Today voted SmallCakes Top Cupcake place to visit in the US and in 2015 was recognized as one of the fastest growing food brands by Restaurant Business magazine. SmallCakes recently launched Cupcake Infused ice cream with signature flavors Red Velvet, Salted Caramel, 24 Karrot Cake and many more.
For more information, visit SmallCakes online at www.smallcakescupcakery.com.
by Kelly Church of Florida State Homes
Smallcakes Cupcakery: Small No Longer
Smallcakes Cupcakery is a cupcake shop that has been taken global. Owner Jeff Martin opened up shop in 2008. At that time, Smallcakes Cupcakery had ten flavors. Now, there’s 250. Smallcakes Cupcakery is growing- and fast! Recently named one of the top ten fastest-growing restaurant chains in America by Restaurant Business, Martin says his business model is what keeps people coming in for cupcakes and looking to franchise.
“I think our success of growth is based on the fact that we are very owner driven,” Martin says. “That means we give owners some flexibility that you don’t normally see in franchises, like decorating their own store and choosing specialty flavors. We also don’t take a huge royalty percent, which means it leaves more money in our owner’s pocket to market and grow their stores.”
This up-and-coming cupcake shop gained popularity and fame on hit television shows like Cupcake Wars and The View. Martin’s company started serving at celebrity weddings, events and eventually made its way to USA Today’s list of Top Ten Cupcake Places to try in the country. People started opening up their own cupcake shops with the help of the Smallcakes Cupcakery name. Now, Martin’s franchise is in 19 different states and internationally in the Untied Arab Emirates. The beauty of Martin’s franchise is he allows his storeowners to use their creativity at their leisure.
“The art of the cupcake business is really keeping it fresh,” Martin says. “We are always inventing new flavors or new offerings so that people have choices.”
One of those choices now includes ice cream. Martin is branching out of his comfortable cupcake space and into the ice cream industry. He prides himself on creating an atmosphere that is welcoming for kids and their families. Martin says most cupcake shops are intimidating and not hospitable for children. Ice cream is just the next step on the path for Smallcakes Cupcakery franchise to become family friendly.
“We offer a family friendly environment and our cupcakes are very likable,” Martin says. “We have the crazy flavors but we are known for the cupcakes that are memorable and they have toppings on top which are fun. We just launched cupcake infused ice cream which is a game changer for us.”
Martin says the Smallcakes Cupcakery ice cream takes the great flavors of their cupcakes and turns them into an incredible, rich and creamy ice cream. Each Smallcakes Cupcakery location opening up in 2015 will feature their new ice cream. They are in the process of incorporating ice cream into their current locations.
Martin’s cupcakes aren’t exclusively sold to people near a Smallcakes Cupcakery. For those people who are not near one of the nearly one-hundred locations, Martin offers cupcakes in a jar. This is a way for the Smallcakes Cupcakery to get cupcakes mailed out to cupcake lovers everywhere.
With all the recent growth for Smallcakes Cupcakery, Martin isn’t done yet. By incorporating ice cream into his business, he believes he will be able to grow his company even further.
“To offer amazing cupcakes and ice cream under one roof is how we will continue to grow and expand our brand,” Martin says.
Smallcakes is one of the 10 restaurant chains taking over America!
#3. Smallcakes: A Cupcakery
Smallcakes has 88 stores in 19 states, primarily in the Southeast. The chain sells fresh-baked cupcakes and other sweet treats, including ice cream. It generated nearly $39 million in sales last year, according to Technomic.
It is taking a first level space near The Coterie Theatre that was formerly occupied by Big Momma’s Bakery-Cafe.
Smallcakes Cupcakery and Creamery specializes in gourmet cupcakes and cupcake ice cream. The shops offer 18 signature cupcake flavors daily, all made fresh from scratch. The Crown Center store also will feature 12 signature ice cream flavors daily.
The locally owned Smallcakes first opened in 2008 and currently has 98 locations in 19 states. Founder Jeff Martin has been featured on The Food Network’s Cupcake Wars and other national shows.
“We have looked at Crown Center for years, but with Halls and Spin, it felt like the right time,” Martin said. “We are super excited. I’ve been there all week, and it seems like it is getting alive and kids are everywhere.”
In a statement, Greg Russell, Crown Center’s vice president of leasing, said: “We couldn’t be more excited to welcome Smallcakes to Crown Center. Their renowned success speaks for itself and we know the store will be a huge attraction for our customers.”
Big Momma’s Bakery-Cafe closed in January.
To reach Joyce Smith, call 816-234-4692 or send email to firstname.lastname@example.org. Follow her on Facebook and Twitter at JoyceKC
Smallcakes: A Cupcakery and Creamery, will be opening at Mountain View Plaza in Scottsdale
Scottsdale, AZ (Restaurant News Release) There’s a popular new dessert concept coming to Scottsdale, AZ – decadent, gourmet cupcakes and cupcake Ice Cream. Smallcakes: A Cupcakery and Creamery, a popular national cupcake brand, will be opening a location at 9699 N Hayden Rd., Scottsdale, AZ at Mountain View Plaza which is part of the McCormick Ranch subdivision.
Smallcakes was founded by Jeff Martin in Kansas City in 2008 and has grown to over 100 locations offering specialty cupcakes baked fresh daily and small batch Ice Cream. Martin and Smallcakes have received national recognition with his three appearances on the Food Network’s Cupcake Wars, a feature on the morning television show The View, catering cupcakes to star-studded events such as the MTV Video Music Awards, and being listed as one of the Top Ten Cupcake Places to try in the country by USA Today.
“We’re thrilled to have a Smallcakes opening in Scottsdale and have received a great response from the community since announcing we were coming to town,” says Martin. “We pride ourselves on delivering delicious cupcakes made from scratch every morning right from the kitchen of your neighborhood cupcakery.”
The cupcakery’s daily menu features 12 signature flavors – Birthday Cake, Caramel Crunch, Chocolate Cream, Chocoholic, Cookies N Crème, Hot Fudge Sundae, Lemon, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red Velvet, and Vanilla-N-Chocolate – as well as a rotation of over 200 specialty flavors such as Maple Bacon, Fat Elvis, Cannoli, Strawberries N’ Crème, Tiramisu, Apple Stuffed French Toast, and Pumpkin. Smallcakes also offers Gluten Free options daily.
Smallcakes also offers cupcake ice cream. “We take our amazing cupcakes and incorporate them with our old fashion ice cream mix to create a rich, flavorful, and amazing tasting ice cream” Martin says. Ice Cream flavors include Red Velvet, 24 Karrot, Chocoholic, Vanilla Bean and Salted Caramel.
“Summer is the perfect time to introduce Smallcakes to the area. We have a terrific seasonal menu including Pecan Pie, Strawberry Lemonade, Key Lime Pie, Cherry Limeade, and Beach Bum just to name a few cupcake flavors. We look forward to making your summer events a little sweeter with a Smallcakes cupcake and ice cream,” adds Martin.
The Scottsdale franchise is owned and operated by area locals Peter and Michelle Arena. Martin says, “I’m excited to have these great people on board, and their enthusiasm for bringing the best cupcakes and ice cream to their community is evident when you meet them.”
Smallcakes Scottsdale will be open 7 days a week. For more information visit Smallcakes online at Smallcakes: A Cupcakery and Creamery and on Facebook.
by Joyce Smith of the KC Star. email@example.com. Follow her on Facebook and Twitter at JoyceKC
Andrews McMeel Publishing’s new Buttercream Dreams: Small Cakes, Big Scoops and Sweet Treats has 30 signature recipes served at the chain’s more than 90 locations in 15 states and the United Arab Emirates. The book is being published May 5 and will retail for $14.99.
It also has a bit of Smallcakes history. Founder Jeff Martin saw cupcake-only shops in his travels to Los Angeles and New York. They were extremely busy even though he considered their cupcakes just average. He talked his wife into the idea of opening a Kansas City shop and they began testing recipes, finally perfecting 10 flavors like their Orange Creamsicle cupcakes and Cinnamon Maple Cupcakes, recipes that are included in the new book.
But five different landlords turned Martin down before one signed him to a month-to-month lease. His daughter, Lily, was nicknamed Smallcake so the couple took that as the name of the shop and the first Smallcake A Cupcakery opened in 2008. Martin has since franchised the concept and appeared on several national television shows.
One of his favorite recipes is the one for Caramel Pecan Carrot Cupcakes. His grandmother made it as a cake but he tweaked her recipe, adding pineapple and a little more cinnamon. Other flavors include Chocolate Malted Milk Ball, French Toast and Bacon, Jax’s Bubble Gum, and Infamous Pumpkin Cupcakes with Cardamom Buttercream.
To reach Joyce Smith, call 816-234-4692 or send email to firstname.lastname@example.org. Follow her on Facebook and Twitter at JoyceKC
Smallcakes Cookbook Buttercream Dreams: Smallcakes will release its first cookbook on May 5.
Six years after opening the first Smallcakes Cupcakery, Jeff Martin is ready to share Cupcakes, Ice Cream, and other childhood favorite recipes. The book will feature 30 recipes geared towards the everyday cupcake baker.
“I couldn’t be more excited about sharing my recipes with our Smallcakes fans,” says Jeff Martin, founder of Smallcakes: A Cupcakery. Some recipes will include Maple Bacon, Birthday Cupcake, Lily’s Strawberry Ice Cream, Strawberry Cupcake in a Jar, and Moms Holiday Fudge.
With stunning food photography of cupcakes, ice cream, and Jeff’s kids, Lily and Jax, Buttercream Dreams reveals a glimpse into the inner workings of Smallcakes and a little history of each recipe. More than just a cookbook, Buttercream Dreams is a testament to Jeff Martins conviction that anything is possible in today’s world. Starting with just $3k dollars in 2008, Jeff’s desire to grow a cupcake bakery into a international company and household name was possible.
Martin launched Smallcakes A Cupcakery in 2008 and the company has since grown to over 90 locations offering specialty cupcakes baked fresh daily. Smallcakes launched Smallcakes Creamery in late 2014 offering cupcake ice cream and now have 15 co-brand locations opening in 2015. Martin and Smallcakes have received national acclaim with his three appearances on the Food Network’s Cupcake Wars, a feature on the morning television show The View, catering cupcakes to star-studded events such as the MTV Video Music Awards, and being listed as one of the Top Ten Cupcake Places to try in the country by USA Today.
The book can be pre ordered on Smallcakes website www.smallcakescupcakery.com and will be shipped May 1. For more information, contact email@example.com.
Maybe a cupcake will help? That’s the slogan of one of the nation’s most popular sweet spots, Smallcakes. Here are thirty of the best, fun, and easiest recipes for iced cupcakes, ice creams, and sweet treats from this fast growing company.
More than just a super cookbook, this is the story of how Jeff Martin created the wildly popular and fast-growing Smallcakes franchise. He shares his experiences on starting his business and coming up with some of his very first signature cupcake flavors like Cookies-n-Cream. He appeared on the Food Network’s reality show called Cupcake Wars and famously became the guy who forgot the pumpkin in a pumpkin cupcake challenge. That popular recipe for a Pumpkin Cupcake with Cardamon buttercream is among the recipes in this book. He also introduces some of his creative new flavors like Peanut Butter Pretzel and French Toast with Bacon. Since they are a family owned company, he also includes his kid’s favorite flavors. His son Jax loves bubble gum so they created a Bubblegum Cupcake. His daughter Lily is a very crazy kid, so she asked her dad to come up with some crazy flavors like Orange Creamsicle and Caramel Pecan Carrot Cake. This is not just another cupcake book, it also contains recipes for ice cream and other confections offered now at Smallcakes locations such as Jeff’s recipes for their famous Nutella Wella Ice cream, Mama’s Chocolate Fudge, and Smallcakes Crazy Monster Cookies. These are thirty recipes to make and enjoy with the whole family.
Jeff Martin is founder of the wildly popular franchise Smallcakes. Inspired by his grandmother, Jeff traded his career as a chef and decided to follow his passion for baking and opened the first Smallcakes in 2008. Since opening, Smallcakes has grown into a national brand, opening locations in fifteen states and growing the brand Internationally. Smallcakes also ships its popular “Cupcake In A Jar” nationwide and offers over 100 different flavors. Jeff and his cupcakes have been featured on the Food Networks Cupcake Wars several times, and the hit daytime tv show The View. USA Today put Smallcakes in the Top 10 places to grab a cupcake in the United States. They are based in Olathe, Kansas.