By CRYSTAL SIMMONS
A local business owner is receiving national attention not only for her gourmet cupcakes, cookies and cakes but also her history of benefitting the community.
It all started in February 2013 when Nadia and Sam Saqr opened the first Smallcakes franchise in the Texas region.
“It was a hobby and passion of mine,” she said. “I always made cakes on the side when I had time for birthdays or weddings and then it spread and grew from there. When I decided to open a business, I thought why not do something you love and turn a hobby into a business.”
From the moment she opened, Saqr knew she wanted to be involved in the community.
“Last year when we opened it was around Girl Scout cookie season,” she said. “We bought cookies from about 12 different troops in the area to help support their business. The cupcakes were just a total hit.”
Since then, Saqr has further refined her formula for success, later becoming involved with more non-profits including Cy-Hope, Cy-Fair Relay for Life, Miss Cy-Fair Houston Pageant.
In less than six months, the cupcakery had gained recognition in the Houston market being voted Best Cupcake by the Channel 11 Great Day Houston Viewer Fave Poll, and Best Cupcake and Best Dessert in the Channel 11 Best in Houston Poll. The pinnacle of her success came in January when she was named the Smallcakes CEO for its U.S. franchises, which include 55 locations across 13 states.
Now, Saqr’s expanding her recipe for success to other locations as well as sticking close to her Cy-Fair roots.
“When we first opened we had 70 different recipes. No we’re up to 120, so we’re always looking for something new, whether it’s seasonal or just something that’s fun.”
With Girl Scout cookie season once again in full swing, Saqr released her famous Girl Scout inspired cupcakes last Saturday.
“As soon as cookie season started this year, customers started asking when they’d be back.”
“We try to buy enough to make sure we have enough to last half the year,” said Saqr. “Last year we sold out of our first batch within a month. Then I was able to order more. We were able to make it through four to five months.”
The menu features favorites from last year including Chocolate Coconut, Lemonade Cookie and Thin Mint Cupcakes as well as a brand new award-winning Shortbread cookie inspired cupcake.
“Thin Mints have always been a personal favorite of mine and my husband likes the Carmel Delights, so we always have the cookies around my house,” she said. “You have to think of things you like and then incorporate it into the cupcakes. It was just a perfect fit.”
Saqr developed her new raspberry shortbread cupcake especially for the Girl Scouts of San Jacinto Council’s Just Desserts event held Jan. 23, which invites all the top chefs of Houston to create Girl Scout cookie inspired desserts. Celebrity and Girl Scout judges were asked to choose the best out of eight desserts with Saqr taking two awards for her raspberry shortbread cupcake: Girl Scout Judges Favorites and People’s Choice award.
The Girl Scout themed cupcakes are featured on the Smallcakes Houston menu every Monday. The business is open Monday – Saturday, 10 a.m. – 8 p.m. and noon – 5 p.m. on Sunday. For more information, visit http://www.smallcakeshouston.com/.
By CRYSTAL SIMMONS
by Jane Reuter
As owner of the recently opened Lone Tree Smallcakes, Heidi Hamilton is in the business of making people smile.
“People are happier when they eat,” said Hamilton, who co-owns the gourmet cupcake shop with her husband Darren.
And that makes Hamilton’s work a piece of (cup) cake. The Castle Rock mother spends her mornings baking cupcakes and also helps serve them to customers.
“This doesn’t feel like work,” she said. “It always feels like Saturday.”
Smallcakes offers 120 flavors of cupcakes, with 12 varieties baked fresh each day.
Flavors range from unusual — like maple bacon and chai tea — to the more traditional chocolate cream and pink vanilla. The cakes range in size from mini to large, with the most popular large size priced at $3.25 apiece.
“They’re big — twice as big as a cupcake you’d make at home,” Hamilton said.
The colorfully frosted cupcakes are popular choices for birthday parties and weddings. And unlike a traditional cake, Hamilton said, “You can mix and match so everyone can get what they want.”
The business is a happy surprise for the Hamilton, who wasn’t planning to open a cupcake franchise. But in researching the ideal franchise, Smallcakes repeatedly popped onto her computer screen. Hamilton was seduced not only by its sugary appeal, but the franchise’s rapid growth.
Franchise founder Jeff Martin, 35, and his wife Brandy opened the first Smallcakes in Kansas City in 2009. The franchise now includes almost 60 shops in 13 states. The Lone Tree store is Colorado’s only Smallcakes. So far.
“We hope to expand to other locations,” Hamilton said.
Smallcakes is among several national cupcakes chains. The cupcake craze was sparked in 2000 by a “Sex and the City” episode in which two of the main characters chatted over gourmet cupcakes.
The 2010 debut of the Food Network show “Cupcake Wars” further fueled the single-serving dessert’s popularity. Smallcakes’ founder Martin competed during three episodes of the show.
by Brian McTavish
It’s good to be the Cupcake King.
That marvelous moniker is an informal one for Jeff Martin, yet also undoubtedly heartfelt by the 35-year-old founder of the increasingly successful Smallcakes franchise business.
Five years ago, Martin’s cupcakes were born in the kitchen of his Kansas City area home. Today, he licenses close to 60 Smallcakes franchise stores in 12 states, from California to Florida. Each store, including seven locally, bakes and sells 500 to 700 fresh cupcakes daily, generating a total of nearly $2.5 million in annual sales.
Reflecting on his sweet accomplishment, Martin laughs—he likes to laugh a lot—and calls those numbers “crazy.”
“It is amazing,” Martin said, “because it’s just a cupcake.”
The humble cupcake has led to appearances on “Cupcake Wars” and “The View” and turned Martin into something of a celebrity. At the grand openings of Smallcakes stores, his fans seek out his autograph and wait for him to say, “Maybe a cupcake will help.”
“It makes everything better,” Martin said of his increasingly well-known treat. “I’m telling you, we get people in here who are mad at the world, we get people who are down, we get people who are happy—but they always walk out with a smile and happier.”
Martin credits his company’s rapid rise to many things, starting with the handmade quality of his super-moist cupcakes that are available in up to 120 varieties, as well as his relentless ambition and readiness to make sacrifices, especially in the early stages of entrepreneurship.
But Martin knows he wouldn’t have gotten to where he is today—and won’t get to where he wants to be tomorrow—without his star-making origin story that continues to inspire Smallcakes franchisees and customers alike.
‘I Was All In on Cupcakes’
In 2008, Martin was visiting family in his native Atlanta with his wife and young daughter, when he noticed a crowd outside of an old cupcake store.
“We go in there and get six cupcakes and take them back to my parents’ house,” he recalled. “And we’re eating them, and we’re like, ‘These things are horrible— why was there a line out the door?’”
Martin began to mull the intrinsic appeal of specialty cupcakes—even inferior ones—as a relatively inexpensive indulgence that appealed not only to kids, but to the kid in everyone. The more he thought about it, the more he believed that he could combine his Southern cooking savvy and culinary school training to make and market a much tastier cupcake.
“We’re driving down to the beach in Florida,” Martin recalled, “and we’re saying: ‘That place was something. Why was it so busy? There’s nothing like that in the Midwest.’ And I said, ‘Why not just try it?’”
Martin was already a franchisee of a local Planet Sub sandwich shop. And his wife’s longtime career in medical supply sales was going well. So he figured he could start a tiny cupcake business on the side to see where it led.
But he wasn’t flush, either, with only $3,000 in savings to sink into the new venture. And, despite Martin’s strong entrepreneurial hunch, the landlord of the first Smallcakes space in Overland Park didn’t think much of the idea.
“He put me on a month-to-month lease,” Martin said, “so, in case it went bad, I could just leave everything and walk away.”
He baked in the wee hours at home and transported his daily product to the store until he could afford a commercial oven on site. Martin sold out of his first-day inventory of 100 cupcakes in just 45 minutes. On the second day, he sold out of 175 cupcakes in an hour. On the third day, he sold out of 300 cupcakes in four and a half hours. After a week, Martin was selling 500 cupcakes a day, and
after a few months, as many as 700 a day were going out the door.
That was enough to get him to sell his Planet Sub franchise, albeit to the disbelief of others.
“I was all in on cupcakes,”
Martin said. “And I cannot tell you how many friends and family said this was the dumbest thing ever: ‘How could you leave Planet Sub? Sandwiches are popular. Everyone eats sandwiches. Not a lot of people eat cupcakes.’
“But I felt pretty good about it,” he said. “I mean, at 700 cupcakes a day, I was selling more cupcakes than sandwiches some days.”
Then opportunity rang.
The Missing Ingredient
“Six months in, I get a phone call,” Martin said. “They say, ‘This is so-and-so with the Food Network.’ I go, ‘Hey, don’t play with me,’ and I hung up. When you’re the only employee baking and selling cupcakes, you get a little stressed out. You don’t have time for that stuff. Thank goodness, they called back.”
When they did—Martin still doesn’t know how they found him—he was invited to put his cupcake-making skills to the test on a new Food Network competitive cooking show called “Cupcake Wars.” Two days later, he and an assistant were on a plane headed for Los Angeles.
What followed has become the stuff of Smallcakes legend:
Although the show’s judges praised his pumpkin cupcake, when Martin admitted he’d actually forgotten to put in the pumpkin, he was voted off the show. Disaster? Not in the hands of the future Cupcake King.
“Well, we came home and we made a joke about it,” Martin said, “because, after you get to know me, it’s all about fun. You can win, you can lose, whatever. But we took out a billboard on I-35 that said: ‘Smallcakes forgot the pumpkin.’ We made shirts. I’ve shipped those shirts everywhere.”
He couldn’t have planned it better, he said. “I had people calling and going, ‘My kids and I watched the show. You did a good thing.’ I had churches calling and going, ‘You know, telling the truth is the right thing to do.’”
Martin caught the attention of actress, talk-show host and cupcake lover Whoopi Goldberg, who wanted “the guy who forgot the pumpkin” to be part of a segment devoted to cupcakes on “The View.” Martin didn’t appear on the show, but he watched off-camera in the studio as Goldberg and her co-hosts delightfully devoured Smallcakes cupcakes in front of a national TV audience.
“‘Cupcake Wars’ was the first step,” Martin said. “This was a lot bigger—tons of validation. We’ve been on ‘The View.’ We’re good.”
‘Let’s Franchise This Thing’
But Martin’s cupcake ambition was pushing him to be great, so “instead of being happy with just that, what was next?” he said. “Next was franchising. Let’s franchise this thing.”
In late 2010, after a yearlong stint with a business-franchising company that failed to produce a single deal, Martin decided to start selling Smallcakes franchises on his own. It didn’t take long for him to discover what potential franchisees really wanted. Yes, they wanted to be taught about the business, and they wanted to make money. But, more than anything, they wanted to bond with the man who made the cupcakes.
“What we learned is that people like the personal connection,” Martin said. “They want to talk to the guy who’s been on TV. We didn’t know that I was the face, and I was going to have to continue to be the face.”
Martin can picture a day when that face might be part of Smallcakes in-store displays and other advertising. But he won’t slap his brand on just anything.
“It’s got to make sense,” he said. “Someone wanted to make a Smallcakes vodka. Well, that doesn’t work for Smallcakes. That’s not who we are. We’re a kid-friendly, family-friendly place.”
Martin sees himself staying busy selling and promoting franchises in 2014, including the company’s planned international expansion, starting with one store each in Dubai in the United Arab Emirates and Pasig City in the Philippines.
A lot of fun for Martin still comes from dreaming up new kinds of cupcakes, like maple bacon.
“It’s the best cupcake we have,” Martin said. “People are scared, but when they taste it, they’re like, ‘Holy crap, this is awesome!’”
Could it be any other way for Cupcake King? Wait—maybe make that the Cupcake Ice Cream King. Smallcakes stores already offer cupcake milkshakes, but Martin wants to grow the combination concept into cupcake
ice cream shops.
“We’re going to call it cupcake ice cream, where we fold in cupcake crumbles and make different ice cream,” Martin said. “Some of our busiest stores are next to yogurt shops, because let’s say you’re on a date —one person might want a cupcake, one person might want a yogurt, so we can put those together. Instead of jumping off into another venture, we say, ‘We’ve got a brand, people know it, let’s build on it.’”
When Jeff Martin and his wife, Brandy, founded Smallcakes: A Cupcakery in Kansas City in 2009, little did they imagine that their family-owned cupcake shop would grow to a budding international network of franchises. Specializing in rich, decadent cupcakes baked fresh daily, Smallcakes has become a popular household name for being the friendly neighborhood cupcakery in its markets.
“This past year has been tremendous for Smallcakes,” says Martin. “We now have over 55 locations across 13 states and have multiple international locations in the works. With our rapidly growing family of stores, it has come time to also grow the management of our brand and operations.”
Smallcakes: A Cupcakery is proud to announce the appointment of Nadia Saqr as chief executive officer for its U.S. franchises. “We are privileged to have Nadia be a part of our team and to have the further support for our franchises,” adds Martin. In her role as CEO, Saqr will be responsible for overseeing the opening of new franchises and operations of existing franchises as well as assisting Martin with brand development.
Saqr joined the Smallcakes team in February 2013 after opening the first franchise cupcakery in the Texas region. In less than six months, the cupcakery had gained recognition in the Houston market being voted Best Cupcake by the Channel 11 Great Day Houston Viewer Fave Poll, and Best Cupcake and Best Dessert in the Channel 11 Best in Houston Poll. Her northwest Houston-based location is heavily involved in the community supporting numerous causes and charitable organizations, as well as local school and church groups.
“This is an exciting time for Smallcakes and I look forward to the many great things to come,” says Saqr. “I am honored to lend my experience and expertise to guide Smallcakes’ flourishing brand to a long, sweet and successful future.”
Nadia Saqr began her career in sales, marketing and business development at the technology firm Unique Digital in Houston, Texas. She chose to pursue an opportunity to give back to the community through education and outreach as the Marketing Coordinator for Cypress Fairbanks Medical Center Hospital and Houston Northwest Medical Center. Saqr was later promoted to Marketing and Communications Manager for Cypress Fairbanks Medical Center Hospital where she handled strategic marketing plans, community education, and philanthropy and volunteerism projects for the hospital and its network of community-based emergency, imaging and urgent care facilities. During this time she also was responsible for spearheading web and social media campaigns, and publishing multi-page publications to connect the health system to the community. Her efforts earned awards for creative marketing campaigns and designs from the Houston Advertising Federation and HMR Publications Group.
Though successful, Saqr decided to combine her goal of owning her own business and passion for baking by opening Smallcakes Houston. She is experienced in custom cupcake and cake decorating as well as figure modeling and 3D cake carving.
Nadia Saqr holds a Bachelors of Business Administration from the University of Houston C. T. Bauer College of Business. She has served on the board of the American Heart Association Northwest Harris County Division and is a member of the Cy-Fair Houston Chamber of Commerce. She enjoys spending time with her husband and two sons, as well as cycling and traveling.
For more information on domestic and international franchising opportunities, visit Smallcakes online at www.smallcakescupcakery.com and on Facebook.
Smallcakes cupcake shop is coming to the Dallas area in no small way.
With its first DFW location open in Southlake as of last week and stores in McKinney and in Dallas’ Mockingbird Station opening December 1, the owners of the Kansas City-based bakery plan on more in North Texas to come.
The brand currently has 56 shops in the U.S., mostly in the Midwest and Deep South. In Georgia, 15 franchises opened in 2013 alone, with five in Atlanta. Martin hopes Dallas will mirror that growth.
“I have a feeling we can definitely grow a lot in Dallas,” said Jeff Martin, who owns Smallcakes with his wife Brandy Martin. “Houston has been petering on three or four [stores], but Dallas, I have so much interest in Dallas.”
Smallcakes became nationally known when Jeff Martin appeared in Cupcake Wars Season 1 and presented judges with a pumpkin cupcake in which he forgot to add pumpkin. He was voted off for the mess-up, but Martin made light of the situation by buying billboards and making T-shirts about the mistake. He’s since been on Cupcake Wars two more times but has yet to win.
“People remember me because of the funny things and the crazy things we do,” Martin said, mentioning the Season 7 episode where he hit a mixer and his cupcakes went flying. “I’ll take being the best loser any day.”
Because of the pumpkin incident, franchisees are required to sell the “infamous” pumpkin cupcake between September and the end of the year, Martin said.
Each shop sells 12 signature cupcakes — like the Lemon Drop (lemon cake with lemon buttercream), “Famous” Red Velvet (topped with cream cheese frosting — Martin’s favorite) and Chocolate Cream (chocolate cake filled with buttercream and topped with fudge frosting). Then, store owners choose six to eight additional flavors from Smallcakes’ stash of about 100 recipes. At the Southlake store, for instance, they created a cupcake called Dragon Lemonade to honor the Carroll Senior High School mascot.
Our own digital editor Amanda Wilkins lived in Kansas City, home of Smallcakes, for 14 years and said they were addictive. “We lived all the way across town from Smallcakes, but we would make special treks just to get our hands on them,” she said.
The Mockingbird Station Smallcakes replaces a now-closed Cold Stone Creamery. Martin said many of his stores replace ice cream or frozen yogurt stores.
The McKinney store will be located on Stacy Road, Martin said. We will update this story with the address when it is available.
The company is named after the Martins’ daughter Lily, whose nickname was Smallcakes when she was 1 year old. The cupcakes for sale, however, are standard size.
October 16, 2013 – Lone Tree, CO
Smallcakes: A Cupcakery is pleased to announce it will open Thursday, November 7 at its location at 7600 E. Park Meadows Drive in Lone Tree. Smallcakes Lone Tree is the first franchise of the popular Smallcakes: A Cupcakery in Colorado. Smallcakes, based in Kansas City with over 45 locations nationwide, specializes in decadent gourmet cupcakes baked fresh daily. Smallcakes founder Jeff Martin has been featured on the morning television show The View, had three appearances on the Food Network’s Cupcake Wars,and catered cupcakes to star-studded events such as the MTV Video Music
Awards. Martin will be present for grand opening festivities to greet guests along with the Lone Tree cupcakery team.
“We are very excited to be expanding the Smallcakes family in the west with our first location in the Denver area,” says Martin. “We look forward to Smallcakes becoming a household name with our delicious, moist cupcakes.” The cupcakery’s daily menu features 13 signature flavors – Birthday Cake, Caramel Crunch, Chocolate Cream, Chocoholic, Cookies N Crème, Decadent Fudge, Hot Fudge Sundae, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red Velvet, and Vanilla-N-Chocolate – as well as a rotation of over 100 specialty flavors such as Maple Bacon, Fat Elvis, Cannoli, Strawberries N’ Crème, Tiramisu, Apple Stuffed French Toast, and Pumpkin.
“The fall and winter seasons are full of fun festivities and sweet treats – like Smallcakes! We are in the midst of rolling out our seasonal menu with warm, rich cupcake flavors such as Pecan Pie, Sweet Potato, and Caramel Apple Pie followed by Gingerbread, Eggnog, and Peppermint just to name a few. We look forward to making your holiday events a little sweeter with a Smallcakes cupcake,” adds Martin.
The Lone Tree cupcakery will also offer cookies, cookie sandwiches, and whoopie pies as well as coffee and other refreshments. For more information visit Smallcakes online at www.smallcakescupcakery.com or on Facebook.
October 16, 2013 – Destin, FL
Smallcakes: A Cupcakery is pleased to announce it will open in Destin in mid-November at its location at 36150 Emerald Coast Parkway in the City Market area. Smallcakes, based in Kansas City with over 45 locations nationwide, specializes in decadent gourmet cupcakes baked fresh daily. Smallcakes founder Jeff Martin has been featured on the morning television show The View, had three
appearances on the Food Network’s Cupcake Wars, and catered cupcakes to star-studded events such as the MTV Video Music Awards. Martin will be present for grand opening festivities to greet guests along with the Destin cupcakery team.
“Destin is a great community and we can’t wait to introduce our delicious cupcakes to the area,” says Martin. “Florida is a growing part of the Smallcakes family with additional locations opening in the coming months including Panama City Beach and Ft. Walton Beach.” The cupcakery’s daily menu features 12 signature flavors – Birthday Cake, Carrot, Chocolate Cream, Chocoholic, Cookies N Crème, Lemon, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red Velvet, Strawberry, and Vanilla-N-Chocolate – as well as a rotation of over 100 specialty flavors such as MapleBacon, Fat Elvis, Cannoli, Strawberries N’ Crème, Tiramisu, Apple Stuffed French Toast, and Pumpkin. “The fall and winter seasons are full of festivities and sweet treats – like Smallcakes! We are in the midst of rolling out our seasonal menu including Pecan Pie, Sweet Potato, and Caramel Apple Pie followed by Gingerbread, Eggnog, and Peppermint just to name a few. We look forward to making your holiday events a little sweeter with a Smallcakes cupcake,” adds Martin. Smallcakes also offers cookies, cookie sandwiches, whoopie pies, and refreshments.
For more information visit Smallcakes online at www.smallcakescupcakery.com or on Facebook.
Smallcakes Dallas is pleased to announce it will open for business Thursday, October 17 at its location at 2315 East Southlake Boulevard.
Smallcakes Dallas is the first Dallas/Fort Worth franchise of the popular Smallcakes: A Cupcakery. Smallcakes, based in Kansas City with over 45 locations nationwide, specializes in decadent gourmet cupcakes baked fresh daily. Smallcakes founder Jeff Martin has been featured on the morning television show The View and had three appearances on the Food Network’s Cupcake Wars. Martin will be present for grand opening festivities in Southlake to greet guests along with the Dallas cupcakery team.
“We are incredibly excited about the arrival of Smallcakes in Dallas,” says Martin. “Southlake is the first of many locations in the greater DFW area, and we look forward to Smallcakes becoming a household name with our delicious, moist cupcakes.”
The cupcakery’s daily menu features 12 signature flavors – Birthday Cake, Caramel Crunch, Chocolate Cream, Chocoholic, Cookies N Crème, Decadent Fudge, Hot Fudge Sundae, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red Velvet, and Vanilla-N-Chocolate – as well as a rotation of over 100 specialty flavors such as Maple Bacon, Fat Elvis, Strawberries N’ Crème, and Pumpkin.
“We want Smallcakes to be an important part of the community so we are excited to offer an exclusive flavor for our area – a white and green lemon cupcake inspired by the Southlake Dragon,” says Claudia Maysen, owner of Smallcakes Dallas along with her husband, Mariano Garcia. “Southlake residents are encouraged to visit the shop during our grand opening to vote on the name of this special cupcake.”
The cupcakery plans to post promotions and drawings through social media, including an opportunity for customers to win free cupcakes for participation in the Southlake lemon cupcake name selection. The shop’s Facebook site will also feature announcements on upcoming events, seasonal offerings, and new flavors.
“The fall season is the perfect time to introduce Smallcakes to Dallas. We are in the midst of rolling out our seasonal menu including Pecan Pie, Sweet Potato, and Caramel Apple Pie, and are also launching a line of brand new cupcake flavors such as Cannoli, Tiramisu, Apple Stuffed French Toast, Stuffed Cookie, Southern Belle, and Sinful Caramel,” adds Martin.
Smallcakes regularly serves gluten free and sugar free options for its patrons, and offers custom cakes, cookies, whoopie pies, and refreshments.
For more information visit Smallcakes online at www.smallcakescupcakery.com
After sending two children off to college, Kandy Russell decided to open Smallcakes, a cupcakery at 3051 Frederick Road, Suite 4. Smallcakes, a bakery specializing in gourmet cupcakes, opened on Tuesday, Sept. 17.
Russell began her career in pharmaceutical sales but always had a love for baking. She had dreams of opening her own franchise and nothing seemed better than a cupcake shop.
“Cupcakes make people happy,” Russell said. “It’s what they provide, like going to get an ice cream cone.”
Russell began her excursion to find the perfect cupcake by traveling to different cupcake shops all over the country before settling on Smallcakes.
“I have to love what I am selling,” Russell said.
According to Russell, the most popular cupcake is the red velvet. There are 13 core flavors that are available daily and two to four specials will be posted to Smallcake’s Facebook page.
“One really cool one is maple bacon complete with a piece of real bacon,” Russell said. Other daily flavors include Stuffed French Toast, Orange Creamsicle, Kentucky Bourbon and Cherry Limeade.
Smallcakes was founded in 2008 by Jeff Martin. After appearances on the Food Network’s “Cupcake Wars” seasons one, two, and seven as well as on the hit daytime talk show “The View,”the Smallcakes franchise grew. Today, there are about 50 across the country.
USA Today recently ranked Smallcakes as one of the 10 great places to bite into a gourmet cupcake. The cupcakes along with the icing are made fresh daily and cost $3 each.
Smallcakes is open Monday through Saturday 10 a.m. to 8 p.m. and Sunday from noon to 5 p.m. For more information, visit facebook.com/smallcakesauburnopelika.
Smallcakes franchise opens in Opelika
SmallCakes Cupcakery and Glee Hospitality Solutions (GHS) (Dubai, UAE) have signed a joint agreement for the purpose of expanding the SmallCakes brand in the Middle East. The announcement was made in a joint statement by SmallCakes CEO Jeff Martin and GHS CEO Aboudi Saadi, “SmallCakes Cupcakery and GHS are proud to announce our partnership to bring the popular SmallCakes brand to Dubai. Citizens of Dubai will soon be enjoy the wide variety of delicious cupcakes available from the highly successful SmallCakes franchise, based in the US. “
SmallCakes, has over 55 locations in the US and specializes in gourmet cupcakes baked fresh daily. The Company has received accolades from a wide range of national media. Founder Jeff Martin has been featured on the morning television show The View and has appeared on the Food Network’s popular series, Cupcake Wars.
GLEE Hospitality Solutions (GHS)
Based in Dubai, UAE, “GLEE Hospitality Solutions” is a collaboration of industry experts with broad knowledge and expertise in developing, launching, and operating restaurants. The partners of “GLEE Hospitality Solutions” offer more than 30 years of combined experience in restaurant/hotel management, food and beverage, business development, operations, and sales and marketing.
SmallCakes: A Cupcakery
Founded in 2008 by CEO Jeff Martin, SmallCakes: A Cupcakery has 55 stores in the US. The wildly popular SmallCakes brand includes 18 signature flavors baked every morning, fresh from scratch. SmallCakes has appeared on the Food Network’s “Cupcake Wars” seasons one, two, and seven and has been featured on the hit daytime talk show “The View”. USA TODAY listed SmallCakes as one of the Top Ten Cupcake Places to try in the country. For more information visit SmallCakes online at www.smallcakescupcakery.com.
Mr. JC Gureghian
Director of International Franchise Development