Overland Park, KS  (RestaurantNews.com)  SmallCakes A Cupcakery, a popular US based franchise, announced a new strategic expansion opportunity. SmallCakes’s stores now go beyond amazing cupcakes. In addition to its award-winning cupcakes, SmallCakes Creamery & Novelties will feature 15 flavors of small-batch ice cream made daily, a variety of novelty candy, cotton candy, bakery items and flavored popcorn.

Smallcakes Creamery Metcalf location

“We are incredibly excited about the new concept,” said Jeff Martin, CEO and founder of SmallCakes. “We have had a tremendous response from potential franchisees interested in developing the brand across the globe.”

The company has signed on multiple franchisees wanting to open SmallCakes Creamery & Novelties concept stores. Nine are in the US, (Kan., Ga., N.C., Ill., N.M., Fl.) and two locations are in Dubai, UAE. The first ever SmallCakes Creamery & Novelties held its grand opening in Overland Park, Kan. September 27, 2014.

Embracing Willy Wonka, SmallCakes Creamery and Novelties stores blend vibrant colors with candy-coated accents. The SmallCakes Creamery and Novelties store is decorated in vibrant colors with candy coated accents (think Willy Wonka). The store is filled with all kinds of novelty candy and handmade bakery items including cookie sandwiches, Rice Krispy™ treats, peanut butter pretzels, cotton candy and wildly flavored popcorn. The ice cream flavors are a nod to Smallcakes’s famous cupcake recipes; patrons will find flavors such as Red Velvet, Maple Bacon, and Birthday Cake.  Not to mention the “Cake in a Jar” which SmallCakes ships nationwide www.smallcakescupcakery.com.

About SmallCakes

Founded in 2008 by CEO Jeff Martin, SmallCakes A Cupcakery has over 90 locations in the U.S. and abroad specializing in gourmet cupcakes baked fresh daily. The company has received accolades from a wide range of national media. Founder Jeff Martin has been featured on the morning television show The View and has appeared on the Food Network’s popular series, Cupcake Wars. USA TODAY listed SmallCakes as one of the Top Ten Cupcake Places to try in the country. For more information visit SmallCakes online at www.smallcakescupcakery.com