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By Community Impact Staff

Boutique sweet shop and national franchise Smallcakes Cupcakery and Creamery is opening its first Pearland area location in late summer at the Pearland Town Center, 11200 W. Broadway St., Ste. 655, behind James Avery.

Smallcakes features 18 signature cupcake flavors as well as ice cream. The business became popular nationwide after appearances on the Food Network’s “Cupcake Wars.”


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Memphis’ newest cupcake shop could open as early as Wednesday.

After moving to Memphis last year, Cathy Hayes, 56, is almost ready to open a Smallcakes Cupcakery and Creamery location in Bartlett. The location is set to be the region’s second Smallcakes, after a separate franchisee opened a Collierville location last year.

“It’s my understanding that [Bartlett] is a pretty good foodie town … and they’re ready for their own cupcake place,” Hayes said.

Hayes came across the cupcake chain while working in Rockwall, Texas, and she fell in love with their goods on her first visit.

Once she found out the cupcakery was a chain, Hayes called Jeff Martin, founder of a successful franchise. She was ready to quit her job at a large computer company and devote her time to cupcakes.

Now living in Somerville, Hayes’ first choice was to open a location in Collierville. But after finding out Tara Parker already had Smallcakes rights to the town and the 10-mile radius around it, Hayes looked to Bartlett to set up her bakery. She landed at 6600 Stage Road, in Gill Properties’ Stage Centre. The chain also has a location coming to Franklin, Tennessee.

“[This brand] has national recognition. … I think they’re going to be a great addition to Stage Centre and to Bartlett in general,” said Jennifer Stewart, who negotiated Hayes’ 1,460-square-foot lease for Gill.

Hayes said her store will look substantially different from Parker’s all-white-decor Collierville location, as she has opted to more heavily use the brand’s traditional colors — pink and brown.

Like in Collierville, cupcakes and ice cream will be the primary menu items. Eventually, though, Hayes said she plans to branch out into baking full-sized cakes.


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By Bob Bong | Daily Southtown

Another specialty baker is coming this week to Orland Park when Smallcakes Cupcakery & Creamery holds its soft opening on Saturday in the Orland Park Crossing shopping center.

For owner Matt Hackney, making the move after 10 years as a commercial banker to cupcake baker was not as hard as it might seem.

“I always wanted to open my own business,” he said. “I gained a lot of experience helping others and about a year ago I started looking for the right business.

“I like to cook and bake recreationally, so a cupcake shop wasn’t that big a reach.”

Smallcakes starts with what Hackney calls “jumbo-sized premium cupcakes” fresh-baked daily in about 15 flavors every day along with specialty flavors that change daily. “They are very high-quality cupcakes.”

In addition, the shop will have ice cream, ice cream infused cupcake, minicakes and Italian-style hot chocolate. There will even be pupcakes so the family dog can get a treat.

Coffee will be added to the menu shortly, Hackney said. Customers can stay on top of changes and cupcake flavors at the shop’s Facebook page, Smallcakes: A Cupcakery & Creamery — Orland Park.

Hackney said every shop is run differently. “We have a lot of freedom in how we operate.”

His store at 14225 S. 95th Avenue will have tables for customers inside and weather-permitting outside.

Hackney will be the driving force at Smallcakes but he will get help from his wife and father-in-law and additional family members he can call on when needed.

“I hired four employees from outside the family,” he said.

The company was founded by Jeff Martin in 2008 with 10 flavors and now has more than 250 locations worldwide. There are eight stores open in Illinois with two coming. Orland shop will be the first in the south suburbs.

The Orland store will be open from 10 a.m. to 8 p.m. Monday to Saturday and from 10 a.m. to 5 p.m. on Sunday.

Hackney said a grand opening will take place sometime in early April.


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Wildly popular US based cupcakery partners with Saudi Arabia based Food Fields to expand into Middle East

Smallcakes Saudi ArabiaKansas City, MO  (  SmallCakes Cupcakery (Kansas City) and Food Fields (Saudi Arabia) have signed a joint agreement for the purpose of expanding the SmallCakes brand in the Middle East.  The announcement was made in a joint statement by SmallCakes CEO Jeff Martin and Food Fields partner, Ahmed Nuwaysir.

“SmallCakes Cupcakery and Food Fields are proud to announce our partnership to bring the popular SmallCakes brand to Saudi Arabia,” Martin says.  “Citizens of Saudi Arabia will soon be enjoying a wide variety of delicious cupcakes and cupcake infused ice cream.  I am extremely excited about our brand continuing to grow in the Middle East and we have had tremendous success in Dubai and we hope to have the same succes in Saudi Arabia.”

SmallCakes has over 100 locations in the US and two locations in Dubai.  SmallCakes specializes in gourmet cupcakes baked fresh daily and small batch cupcake infused ice cream.  Cupcake flavors include Pink Vanilla, Chocolate Cream and the popular Red Velvet.  The company has received accolades from a wide range of national media.  Founder Jeff Martin has been featured on the morning television show The View and has appeared on the Food Network’s popular series, Cupcake Wars.  USA Today voted SmallCakes Top Cupcake place to visit in the US and in 2015 was recognized as one of the fastest growing food brands by Restaurant Business magazine.  SmallCakes recently launched Cupcake Infused ice cream with signature flavors Red Velvet, Salted Caramel, 24 Karrot Cake and many more.

For more information, visit SmallCakes online at


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by Kelly Church of Florida State Homes
Smallcakes Cupcakery: Small No Longer

Smallcakes Cupcakery: Small No LongerSmallcakes Cupcakery is a cupcake shop that has been taken global. Owner Jeff Martin opened up shop in 2008. At that time, Smallcakes Cupcakery had ten flavors. Now, there’s 250. Smallcakes Cupcakery is growing- and fast! Recently named one of the top ten fastest-growing restaurant chains in America by Restaurant Business, Martin says his business model is what keeps people coming in for cupcakes and looking to franchise.

“I think our success of growth is based on the fact that we are very owner driven,” Martin says. “That means we give owners some flexibility that you don’t normally see in franchises, like decorating their own store and choosing specialty flavors. We also don’t take a huge royalty percent, which means it leaves more money in our owner’s pocket to market and grow their stores.”

This up-and-coming cupcake shop gained popularity and fame on hit television shows like Cupcake Wars and The View. Martin’s company started serving at celebrity weddings, events and eventually made its way to USA Today’s list of Top Ten Cupcake Places to try in the country. People started opening up their own cupcake shops with the help of the Smallcakes Cupcakery name. Now, Martin’s franchise is in 19 different states and internationally in the Untied Arab Emirates. The beauty of Martin’s franchise is he allows his storeowners to use their creativity at their leisure.

“The art of the cupcake business is really keeping it fresh,” Martin says. “We are always inventing new flavors or new offerings so that people have choices.”

One of those choices now includes ice cream. Martin is branching out of his comfortable cupcake space and into the ice cream industry. He prides himself on creating an atmosphere that is welcoming for kids and their families. Martin says most cupcake shops are intimidating and not hospitable for children. Ice cream is just the next step on the path for Smallcakes Cupcakery franchise to become family friendly.

“We offer a family friendly environment and our cupcakes are very likable,” Martin says. “We have the crazy flavors but we are known for the cupcakes that are memorable and they have toppings on top which are fun. We just launched cupcake infused ice cream which is a game changer for us.”

Martin says the Smallcakes Cupcakery ice cream takes the great flavors of their cupcakes and turns them into an incredible, rich and creamy ice cream. Each Smallcakes Cupcakery location opening up in 2015 will feature their new ice cream. They are in the process of incorporating ice cream into their current locations.

Martin’s cupcakes aren’t exclusively sold to people near a Smallcakes Cupcakery. For those people who are not near one of the nearly one-hundred locations, Martin offers cupcakes in a jar. This is a way for the Smallcakes Cupcakery to get cupcakes mailed out to cupcake lovers everywhere.
With all the recent growth for Smallcakes Cupcakery, Martin isn’t done yet. By incorporating ice cream into his business, he believes he will be able to grow his company even further.

“To offer amazing cupcakes and ice cream under one roof is how we will continue to grow and expand our brand,” Martin says.


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smallcakesSmallcakes is one of the 10 restaurant chains taking over America!

#3. Smallcakes: A Cupcakery

Smallcakes has 88 stores in 19 states, primarily in the Southeast. The chain sells fresh-baked cupcakes and other sweet treats, including ice cream. It generated nearly $39 million in sales last year, according to Technomic.


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Smallcakes Cupcakery and Smallcakes Creamery plans to open in the Crown Center Shops by late spring.

smallcakes crown center kansas cityIt is taking a first level space near The Coterie Theatre that was formerly occupied by Big Momma’s Bakery-Cafe.

Smallcakes Cupcakery and Creamery specializes in gourmet cupcakes and cupcake ice cream. The shops offer 18 signature cupcake flavors daily, all made fresh from scratch. The Crown Center store also will feature 12 signature ice cream flavors daily.

The locally owned Smallcakes first opened in 2008 and currently has 98 locations in 19 states. Founder Jeff Martin has been featured on The Food Network’s Cupcake Wars and other national shows.

“We have looked at Crown Center for years, but with Halls and Spin, it felt like the right time,” Martin said. “We are super excited. I’ve been there all week, and it seems like it is getting alive and kids are everywhere.”

A new 60,000-square-foot Halls store opened in September, and Spin Neapolitan Pizza plans a March opening in the shops at 2450 Grand Blvd.

In a statement, Greg Russell, Crown Center’s vice president of leasing, said: “We couldn’t be more excited to welcome Smallcakes to Crown Center. Their renowned success speaks for itself and we know the store will be a huge attraction for our customers.”

Big Momma’s Bakery-Cafe closed in January.

To reach Joyce Smith, call 816-234-4692 or send email to Follow her on Facebook and Twitter at JoyceKC


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Smallcakes: A Cupcakery and Creamery, will be opening at Mountain View Plaza in Scottsdale

smallcakes scottsdale azScottsdale, AZ  (Restaurant News Release)  There’s a popular new dessert concept coming to Scottsdale, AZ – decadent, gourmet cupcakes and cupcake Ice Cream. Smallcakes: A Cupcakery and Creamery, a popular national cupcake brand, will be opening a location at 9699 N Hayden Rd., Scottsdale, AZ at Mountain View Plaza which is part of the McCormick Ranch subdivision.

Smallcakes was founded by Jeff Martin in Kansas City in 2008 and has grown to over 100 locations offering specialty cupcakes baked fresh daily and small batch Ice Cream. Martin and Smallcakes have received national recognition with his three appearances on the Food Network’s Cupcake Wars, a feature on the morning television show The View, catering cupcakes to star-studded events such as the MTV Video Music Awards, and being listed as one of the Top Ten Cupcake Places to try in the country by USA Today.

“We’re thrilled to have a Smallcakes opening in Scottsdale and have received a great response from the community since announcing we were coming to town,” says Martin. “We pride ourselves on delivering delicious cupcakes made from scratch every morning right from the kitchen of your neighborhood cupcakery.”

The cupcakery’s daily menu features 12 signature flavors – Birthday Cake, Caramel Crunch, Chocolate Cream, Chocoholic, Cookies N Crème, Hot Fudge Sundae, Lemon, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red Velvet, and Vanilla-N-Chocolate – as well as a rotation of over 200 specialty flavors such as Maple Bacon, Fat Elvis, Cannoli, Strawberries N’ Crème, Tiramisu, Apple Stuffed French Toast, and Pumpkin. Smallcakes also offers Gluten Free options daily.

Smallcakes also offers cupcake ice cream. “We take our amazing cupcakes and incorporate them with our old fashion ice cream mix to create a rich, flavorful, and amazing tasting ice cream” Martin says. Ice Cream flavors include Red Velvet, 24 Karrot, Chocoholic, Vanilla Bean and Salted Caramel.

“Summer is the perfect time to introduce Smallcakes to the area. We have a terrific seasonal menu including Pecan Pie, Strawberry Lemonade, Key Lime Pie, Cherry Limeade, and Beach Bum just to name a few cupcake flavors. We look forward to making your summer events a little sweeter with a Smallcakes cupcake and ice cream,” adds Martin.

The Scottsdale franchise is owned and operated by area locals Peter and Michelle Arena. Martin says, “I’m excited to have these great people on board, and their enthusiasm for bringing the best cupcakes and ice cream to their community is evident when you meet them.”

Smallcakes Scottsdale will be open 7 days a week. For more information visit Smallcakes online at Smallcakes: A Cupcakery and Creamery and on Facebook.


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by Joyce Smith of the KC Star. Follow her on Facebook and Twitter at JoyceKC

smallcakes-cookbookAndrews McMeel Publishing’s new Buttercream Dreams: Small Cakes, Big Scoops and Sweet Treats has 30 signature recipes served at the chain’s more than 90 locations in 15 states and the United Arab Emirates. The book is being published May 5 and will retail for $14.99.

It also has a bit of Smallcakes history. Founder Jeff Martin saw cupcake-only shops in his travels to Los Angeles and New York. They were extremely busy even though he considered their cupcakes just average. He talked his wife into the idea of opening a Kansas City shop and they began testing recipes, finally perfecting 10 flavors like their Orange Creamsicle cupcakes and Cinnamon Maple Cupcakes, recipes that are included in the new book.

But five different landlords turned Martin down before one signed him to a month-to-month lease. His daughter, Lily, was nicknamed Smallcake so the couple took that as the name of the shop and the first Smallcake A Cupcakery opened in 2008. Martin has since franchised the concept and appeared on several national television shows.

One of his favorite recipes is the one for Caramel Pecan Carrot Cupcakes. His grandmother made it as a cake but he tweaked her recipe, adding pineapple and a little more cinnamon. Other flavors include Chocolate Malted Milk Ball, French Toast and Bacon, Jax’s Bubble Gum, and Infamous Pumpkin Cupcakes with Cardamom Buttercream.

To reach Joyce Smith, call 816-234-4692 or send email to Follow her on Facebook and Twitter at JoyceKC


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The Wedding Cake Cupcake at Smallcakes,Smallcakes: A Cupcakery (343 South Kirkwood Road; 314-698-2780) opened a year ago in Kirkwood, MO, slinging thirteen standard flavors of cupcakes baked daily in addition to a rotating selection of specialty flavors. Mainstay cupcakes include everything from hot-fudge sundae and red velvet to peanut-butter cup and lemon-drop options.The shop’s most popular seller, however, is a familiar flavor typically reserved for special occasions: the “Wedding Cake” cupcake.

Smallcakes: A Cupcakery originated on the other side of the state in Kansas City, Missouri. Founder Jeff Martin appeared on several seasons of Cupcake Wars and now franchises his concept across the country. Besides the standards, his gourmet cupcakes rotate regularly — with flavors such as maple bacon and key-lime joining the mix — and cost $3.50 each or $39 for a dozen.